Its name comes from the Nordic mythology. Odin is the most important god and the god of wisdom and victory. It is also known for traveling around the world, trying to reach the most exotic destinations. This quest becomes the inspiration for a series of unisex fragrances, each one of them with its own character and trying to reflect the vision and spirit of the brand. ODIN fragrances take us abroad, to fascinating destinations, and soak us with all of their mysticism. Odin New York boutique opened in 2004 in Manhattan and is one of the first lifestyle shops dedicated exclusively to men. In 2009 Odin launches its first three men’s fragrances, which can also be worn by women. Designer Odin has 15 in the fragrance's base. Odin is a new fragrance brand. The earliest edition was created 2009 and the newest is from 2015. Odin fragrances were made in collaboration with perfumers Kevin Verspoor, Pierre-Constantin Gueros, Jean-Claude Delville, Corinne Cachen, Phillippe Romano and Delphine Jelk.
The Odin ethos is all about minimalism and a tactile, sensory experience rather than a visual one. Odin fragrances are blended to have subtle layers invoking places and memories. Even the Odin fragrance packaging is, in their own words, "an exploration in black", with soft paper textures contrasting with slick vinyl typography and a grosgrain pull tab.
Inspired by exotic destinations, reconstructed memories, and forgotten places, Odin New York’s FiFi Award-winning Black Line fragrance collection takes you on a fragrance journey with modern interpretations of time-honored fragrance traditions. Identical, amber-colored liquids, architectural lines and contrasting finishes are designed to provide a clean slate for each unique creation. Ten unisex fragrances of amber liquid inspired by fascinating foreign places – literal and figurative. While each has its own character, they collectively express the brand’s vision and take us on a journey abroad, steeped with all its mysticism.
This library of aromas aims for the creative exploration of fragrances. Perfumes that invite us to reflect and that captivate and move those who enjoy them. "Each fragrance is a story", says Paul Birardi, co-founder of the brand and one of the four creators of these sophisticated perfumes. "Unlike clothes, which cause an immediate reaction and it is an experience, perfume has the ability to evoke emotions, memory and to tell stories that are alive".
Inspired by the rich landscapes of India, Black Line No. 12 Lacha by ODIN New York is a spicy blend of black pepper, rare Lacha saffron, warm nutmeg, and carnation flower brings a kaleidoscope of images rich in color and synonymous with India. The essence of Lacha is characterized by a deep maroon hue, bittersweet and leathery, with a narcotic nature. A suede accord blended with sandalwood, musk, and patchouli provides balance with a long-lasting earthy base.
ODIN, with its series of 12 aromas transport you to a journey that starts with the eyes and the hands. A packaging in which all the senses take part, even before smelling the fragrance. Each one of these perfumes has the exact same amber color, inside a beautiful bottle of clean, architectural lines. The exquisite and careful design reflects the same perspective and experience lived in any ODIN store and echoes the feeling anyone has when visiting them.
