Creed is a British multi-national perfume house, based in Paris, it was originally established and founded in England as a tailoring house in 1760 based in London by the antecedents of French British fashion impresario Charles Creed, and became known for fragrances from the 1980s. Creed is a niche perfume house, which has boutiques in Paris, London, New York City, Dubai Mall, and Kuwait in addition to stands in high-end retailers across the world. The house purportedly creates its perfumes in-house by two perfumers: a father and his son. The current generation consists of Olivier Creed (who is credited for Green Irish Tweed, Millesime Imperial, Silver Mountain Water, and Aventus among others) and his son Erwin Creed. The House of Creed is known to only use the best ingredients. And because it only uses the best of each harvest, the Perfume House is at the mercy of Mother Nature. If a certain ingredient is not up to the Creed standard, they would rather wait until the next harvest than use subpar ingredients in their fragrances.
The Creed 'Millesimes' have been created from essences of great quality. The word Millesime comes from the world of wine, translating from the French to mean a great vintage, vintage referring to a particular year and place from which the quality of wine was superb. One of the unique joys of a perfume which is high in natural oils is that while the quality always remains 100%, the accents of the scent will vary bewitchingly with every vintage. The perfume becomes a living entity, as animated and arbitrary as any of its wearers. Each harvest will yield flowers of a slightly varying fragrance depending on hours of sunshine and rainfall. With Creed fragrances, the finished Millesime perfume will always follow the same identical formula, but also breathe out an individual signature, just as a precious wine will vary subtly from year to year. Here is the magical mystery and sophistication at the heart of Creed.
2009: The House of Creed opens up the Creed Boutique in New York City and launches CreedBoutique.com.
2010: Olivier Creed introduces Les Royales Exclusives, an exquisite collection expressing fragrances as fine art in every sense. The collection features flacons made of hand-crafted Pochet glass and fragrances created from the highest quality ingredients from around the world.
2010: Aventus, inspired by the strength and success of a historic French Emperor, debuts and instantly becomes the best-selling men’s fragrance from Creed. Superb ingredients blended by Olivier Creed, a must-have for the individual who savors a life well-lived. Perfect for the spirited and confident, Aventus opens with tantalizing top notes of blackcurrant and Italian bergamot, blended with Calville Blanc apples and sparkling pineapple. A woody and heady centre is complemented with notes of roses, Jasmine blossom, and patchouli, while a rich base of oakmoss, ambergris and a touch of vanilla provide a final flourish to this sophisticated scent.
2015: A sought-after vaulted icon is reborn with the introduction of Royal Mayfair. Nearly 80 years after its original commission by the Duke of Windsor, the aptly named fragrance (formally known as Windsor) debuts as daring and modern as it was then, to celebrate all men of style and London’s most desirable fashion destination.
2016: Royal Princess Oud debuts as the first scent inspired by the family’s couturier legacy born from the early 19th century volumes of fashion sketches made by Third Generation Henry Creed II for the most stylish socials in history. Created by Olivier Creed, this women’s fragrance is a woody floral with iris at the heart and oud at the base. Like the glamourous ritual of bespoke dressing, the scent is like a modern day little red dress.
2016: Aventus for Her debuts as the irresistible feminine counterpart to the legendary Aventus. Nearly three years in the making, this olfactory celebration of femme forte (strong women) was highly anticipated before its triumphant unveiling. The Aventus for Her spirit lives in every woman; she is poised with inner strength and radiance, and leaves an indelible mark on all she touches.
Inspired by history’s most powerful women - from royalty and visionaries to artists and writers – whilst heralding the strong, modern woman of today.
Opulent and sensual, this fruity floral scent opens with accords of crisp green apple blended with fragrant pink pepper and sparkling Calabrian bergamot. Aventus for Her blossoms into a magnificent floral heart of dewy rose, exotic sandalwood with a irresistible base of amber, ylang-ylang, and peach.
2017: Viking debuts, The House of Creed’s first men’s launch since 2010. The fiery and daring scent was inspired by the craftsmanship of longships, a centerpiece of the Viking age. Masterfully created by Olivier Creed, the woody citrus scent bottles the spirit of boundless exploration for the modern man who pushes himself to be fearless in all aspects of his journey in pursuit of the challenge and his thirst for discovery.
Inspired by the incredibly crafted longships, a centerpiece of the Viking Age and one of the greatest design feats of the ninth century. A symbol of voyage and undeniable perseverance, longships were carefully designed for the skilled seaman who embodied unbridled determination to conquer.
Whether you’re treating yourself or a loved one, the new luxury engraving service allows you to customise your Creed perfume and aftershave bottles with a personal message. With a choice of three elegant fonts across the bestselling fragrances, Creed engraving offers the ultimate personalised gift for that someone special.
Discover Aventus For Her, Love In White and Acqua Fiorentina with This exclusive Discovery Coffret. Inside you will find a 10ml atomiser and three 10ml glass vials of fragrance that can be interchanged depending on your mood.
