The UK’s number one nail brand, Nails Inc was founded by Thea Green in 1999, and has quickly become one of the most innovative fast-growing independent beauty businesses in the market, with new brands being added to the portfolio. It is renowned for being the first premium nail bar in the UK, boasting 16 luxury destinations in stores including Harvey Nichols, Selfridges, Fenwick and Brown Thomas, as well as five standalone stores in Japan. Nails Inc has a widely established global product distribution across 25 countries, with prestigious retailers such as Sephora. Currently, the company has stores in the UK, US, France, Middle East, Singapore and Hong Kong. With a series of industry accolades due to its first to market product innovation, original must-wear shades and collaborations with the likes of Victoria Beckham, Diane Von Furstenberg and Alexa Chung, Nails Inc continues to lead the way in the nail category.
In October 2017, Thea Green introduced INC.redible cosmetics. Amplifying the DNA from the mother ship of Nails inc, the proposition of the colour and skincare brand is to be INC.redible self. The brand mission is to deliver an INC.redible cosmetic range with genuinely INC.redible products and a positive brand world with a social conscience that has a positive impact on people. Like Nails inc, INC.redible is cruelty-free and PETA approved. The brand portfolio continues to grow with the latest edition of My Mood, launched in June 2018. A youth lifestyle brand built collaboratively with a community of those who know best – the consumer - the range covers everything from bath & body, accessories, beauty and tech, packaged with a social conscience. It is the first of its kind; shaped by a community of young enthusiasts and creatives. All of My Mood products are vegan, cruelty-free and ocean-friendly.
Nails inc is the UK's largest nail bar chain, serving on average 10,000 customers per week through 60 locations. The company now has stores in the UK, US, France, Middle East, Singapore and Hong Kong. The company has also developed Get Lashed, a diffusion brand for false eyelashes.
Currently, the company has responded to the demand from the nail professionals and created Nails inc PRO for them. The new formula is the result of years of knowledge and experience combined with the latest gel effect and long-wearing technology, encapsulated in a super-charged polish and treatments.
STEP 1. The revolutionary base coat. This polish contains a unique resin system which allows the colour to bind to the base like a magnet. It also features integrated optical brighteners to give the appearance of clean and healthy nails.
STEP 2. The colour. The colour contains a collection of technology to deliver intense colour.
Each shade is enriched with:
Volcanic glass and shellac (a protective agent) for strength and protection of colour;
Polyester resin for flexibility and durability;
Dual polymer complex for high shine and long-lasting colour.
STEP 3. The finish. The final polish in the system is the self-curing gel-like top coat. The top coat compliments the rest of the system by offering a long lasting high shine finish. The top coat is enriched with acrylic and shellac which protects the manicure against discolouration and chipping.
With these technologies combined Nails inc has created the ultimate long wear colour, giving on average five to seven days glossy and unblemished wear. The Nails inc PRO collection includes 36 shades, including best-selling colours from Nails inc and brand new shades specifically created for Nails inc PRO. In addition, there is a base coat, a top coat and two treatment products.
