Mavive was established in 1986 by Massimo Vidal. The Vidal family first entered the body-care sector in the early 1900s. Mavive is currently under the stewardship of the third and fourth generation of the Vidal family. The company has its headquarters in Venice. Through this continuous source of inspiration and the relationships created over a long time, Mavive is profoundly connected with this truly unique city. Driven by passion, creative freedom, and an entrepreneurial spirit, Mavive has created a prestigious portfolio of perfumery brands. Inventors believe that good ideas can come from any source, and this entrepreneurial attitude leads to growth and enhances the quality of all products. The team is made up of forward-thinking professionals who embrace a sense of creativity that is both dynamic and constantly progressive. The motto is Alacrity. The company believes there are no limits to innovation. It is in their creative DNA to recognise that the results generated from a journey, ignited by sharing ideas, are winning results.
The team goes beyond the limits of what they believe they can do because innovation is in their blood. The company finds collaborations beyond the national borders and beyond brands, in order to generate creative solutions for the market. They push ideas beyond the traditional limits, and guide them toward an extraordinary and sustainable success faster. Among the brands of Maviva are I Profumi di d'Annunzio, 4711, Blauer, Tabac, Police Brand, "Replay", Pino Silvestre, Monotheme and Zippo. I Profumi di d'Annunzio is a new brand. The earliest fragrance of this brand was created in 2017, the last one - in 2018. I Profumi di d'Annunzio worked with perfumers such as Maurizio Cerizza and Luca Maffei.
IL FUOCO
Il Fuoco is an impressionistic perfume, full of light and amorous bewitchment - purple, celebratory, opulent. It is the excitement of a fire: flashing, bursting, feverish. Eminent and solemn, almost elusive, yet lively in its freshness and ardour. Il Fuoco is a deity of the instant. The vibration of every moment that wafts, disappears, and ascends, as a flame that disperses, re-absorbs, regenerates, in a sparkling of incandescent gold. An ancient perfume; an indefatigable, trembling presence saturated with hypnotic enchantment.
NOTTURNO
Notturno is a homage to the beauty of the night, to the instinct of divination, to the flashes of ecstasy; above all, to the visionary power of the eye, so beloved by the ancient soothsayers. It is a perpetual alchemy, a wandering magical sense. Its olfactory personality is restless, sibylline. A mysterious melody that is drawn, that stretches and flows. The whole passion of the night endlessly pursues, wave-after-wave. And it seems that nothing can divide or move away; nothing can hinder its destiny to meet an unknown sunrise...
AQVA NUNTIA
Aqua Nuntia is the leading product in this olfactory line. It manifestly evokes the name of the Poet, in all its manifold interpretations. Aqua Nuntia was already mentioned in the Renaissance books, Experimenti, which inspired the experimentations by Gabriele d'Annunzio, and is the result of a scenographic vision of the ancient: of archaeological and mythological intensities. It is a daily breeze, tranquil and elegant, with a discrete passion. It is a feverish spirit, in which the images of the flow of time come together as the seasons arrive. It evokes in the feelings of the surging pace of marine foam, and the sound of a singing, sovereign Venus: Aqua Nuntia portentosa,/Ora facis aulitosa,/ Nardo spirans, nari mitis,/In te virtus Aphroditis.
ERMIONE
Ermione is the perfume of spiritual joy. Its natural exhilaration embraces everything, captured perfectly in the rustle of the gurgling spring. It is a suspended atmosphere, a precise musical note that seems to become airborne while trickling forth. It is tremulous rain, graceful and noble moisture, a whisper of silk. Ermione is the temple of the eternalness of movement. It is the mysterious that becomes simple, the perfect time for sentimental accords. It is the divine side of the human, the interior dimension that flows into the present. Life is fresh and fragrant.
IL PIACERE
Il Piacere is the perfume of the vibrant, of the ever-living flesh. It is the glory of the inimitable worldly art, it is the celebration of luxury from another era. With its sensual note, Il Piacere advances through the motions of a passion that involves bodies, apparels, accessories, opulence, atmospheres, vibrating souls, and moods. In its wholeness it lives, it feels. Intense and round, with an antiquity-like afterglow that is reminiscent of the perfumery art of the 16th century, Il Piacere is a eulogy to joyful voluptuousness. It entices to devour it and simultaneously to let it embrace with its countless tones of crimson, of bursting fire. It breathes everywhere and everywhere it embraces. Its note is dense and copious, its melody is intoxicating.
DIVA MVSA
Diva Musa is a fragrance expressively dedicated to Eleonora Duse: a much divine glory, lover, muse, and the Poet's absolute poetical inspiration. Forged by dreams on a gilded anvil, a simulacrum that is the last breath of the immortal fates and secrets; Diva Musa is the ever-glowing and multiple radiance that embodies all women within itself: Phaedra, Antigone, Electra, Francesca da Rimini, and Medea. It is dedicated to a woman who embodies all these legends. It incorporates the sense of tragedy, of nostalgia, and of melancholia. It is a fragrance that radiates light and voluptuousness. It is the animal instinct, the noble signature, an immense soul caged in a glass sphere. Diva Musa is the enigma, Diva Musa is the mystery. It is an inflamed sky, a vibrant aura, an indefinable atmosphere. It is the sacred spirit of the regal.
